We believe strong brands grow strong businesses.
We can help you create both.
Business success is achieved through steady progress. Clients, relationships, revenue and reputation all take time and hard work to build.
A solid brand strategy, like a solid business plan, can provide the blueprint for this success. But for many growth-oriented companies, the need for brand strategy is either overlooked or outweighed by for more tangible or immediate needs, such as product development and sales. Your business can drive forward without a brand strategy in place, but without the roadmap this framework can provide, your journey to your goals will take longer to achieve — and waste valuable resources along the way.
Wherever your business is in the market, and wherever you are on your road to success, committing to a plan and building your brand with consistency is the single, simple recipe every company can follow to advance.
At Electric Tomato, this is our mindset and our method: progressive strategy, infrastructure and execution, helping brands and businesses to thrive.
Why brand strategy?
WE HEAR:
“We’re operating in a congested category”
WE SAY:
Stand out.
If you can't clearly pinpoint what makes your company different, how will anyone else?
Brand Strategy helps you to define what sets your business apart from the competition and how you want your customers to perceive it.
WE HEAR:
“Sales will improve if we update our deck”
WE SAY:
Fit the market.
Far deeper than sales enablement, Brand Strategy helps businesses to identify the relationships between their company values, their products and their customer targets.
By better understanding the connections between these elements, you can deliver more relevant messages to your customers, making it easier for them to convert.
WE HEAR:
“We’re just getting started…”
WE SAY:
Set direction.
Brand strategy clarifies the core values that organize your business now and into the future.
Having this framework in place will help you to operate consistently and efficiently as you expand your team and grow your business.
